Video Editing Service

Definition of Video Editing

The systematic process of influencing and organizing the presentation of video shots to create a new output is known as Video Editing. This involves structurization and presentation of the flow of information within a video. 

The concept of video editing changes and developed over time. The invention of Moviola, the first editing machine, in the 1920s brings a replacement for scissors and tape, which was used to trim the avoidable footage of the video. With the development of technology, the invention of the videotape recorder and the first electronic video controller EECO 900 by AMPEX in the 1920s and 1950s respectably helps in the video editing process in non-linear techniques of today. In the late 1980’s the video and film industry was completely taken over and changes in the graphical interface through the invention of Bill Warner’s Avid Media Composer, a digital non-linear editor. It helps in making instantaneous changes at any time, anywhere in the program.

Process to Start Video Editing

Storyboarding

A storyboard contains a sketchy representation of unfolding the layers of the video to its audience. It’s kind of a roadmap or blueprint that visually guides throughout the production process,conveying minute details about the activity of each frame through images, related drawings attached with information. A storyboard edit is a process of instantly collecting and arranging relevant points of a video clip in a bin,putting it in the right order and creating a sequence from those clips based on their relevance to deliver an interesting story.

Converting sketches into graphics

 Storyboarding contains the process of sketching images and scribbling of the random thoughts on the process of editing. After storyboarding the necessary step is to convert or transform whole stretches or the  blueprint into graphics to present the main idea and purpose of the video in a more clear and convincing manner.

Use of a faster computer 

As video files access huge storage and the process of editing consumes much time, therefore, selecting a fast computer that can store files instantly and smooths the editing process. It also leads to access to faster storage drive SSD, to fasten loading and rendering and export times.

Edit of a story

The main moto of video making is to connect and convey the message visually through a convincing story that will attract its target audiences’ interest. This leads the production to go under several editing procedures such as cutting the extra footage, to correct and organize the clips to create a dramatic aesthetic touch for evoking emotion and effective impact to its audience.

Choose an appropriate software

One of the main steps of video editing is the selection of appropriate software. The purpose behind this is to select any software that will be suitable for the particular video style rather than going for the latest versions of software or programs available in the market. Each style requires different types of software.  Avid media composer, Final Cut Pro, DaVinci Resolve, Sony are some trusted and highly capable software.

 

Maintain an efficient workflow

One of the main steps of video editing is the selection of appropriate software. The purpose behind this is to select any software that will be suitable for the particular video style rather than going for the latest versions of software or programs available in the market. Each style requires different types of software. Avid media composer, Final Cut Pro, DaVinci Resolve, Sony are some trusted and highly capable software.

Colour and sounds hold a very important aspect of a video. It can be manipulated to highlight certain subjects or evoke a certain emotion. In general Color correction and Color grading are two features done by the editor to fix the consistency in each scene and to give the video a cinematic touch. Music not only provides a pleasant and attractive atmosphere in the video by targeting certain emotions but also plays an important role in setting a relevant mood according to the story’s demand. Therefore, color and sound correction are two necessary processes in video editing to make it successful.

Add text and graphics

Text and graphics can be added depending on the film type and story style while editing. Adobe After Effects is a popular software to be used to do the complete editing including graphics and text, adding relevant music, sound effects, and color correction. The general text is kept simple with a clean font style that can be grasped by all at the same time the text doesn’t overshadow the video’s highlight. Along with all this Adobe After Effects also performed in keying, compositing, and animation.

Export web version

After completing the entire process of editing most of the editors’ targets to export in the largest possible resolution. It is highly beneficial for the ultra HD screen to be played but for the small screen & one needs to export in smaller, high-quality resolution. It helps in uploading the video within a short time maintaining its original quality. For Facebook 720p and YouTube 2160p resolution is being recommended by experts.

How to do Video Editing on Mobile?

After completing the entire process of editing most of the editors’ targets to export in the largest possible resolution. It is highly beneficial for the ultra HD screen to be played but for the small screen & one needs to export in smaller, high-quality resolution. It helps in uploading the video within a short time maintaining its original quality. For Facebook 720p and YouTube 2160p resolution is being recommended by experts.

 

Choose a video editing app

One of the first steps to edit a video on mobile is to choose an appropriate video editing app that will suit the video style. Most of the mobile do not access the facility of having their own video editing software except Samsung. Therefore one needs to install an editing app to continue the process further. LumaFusion, KineMaster, Powerdirector are some promising video apps.

Open the video player

The video player needs to be opened from the Home screen to select the video for trimming or editing through the installed application to release on different digital platforms. Video players help in storing the raw video taken by the mobile camera. After opening the video player video editing process demands certain steps to be executed the whole procedure which are

  1. Select the video to edit/trim
  2. Tap the menu button
  3. Select splitting mode
  4. Add or delete extra clips, add text, music and filters
  5. Save the new video in desired format

Examples of Good Video Editing Applications

Video editing is a major part of the post-production process. Collection of raw material such as camera shots/video clips, sound, color, dialogue, graphics, and necessary extra effects is a prime role that involves the usage of various video editing or applications to make a final video product. Some efficient video editing software available in the market are

Adobe After Effects

It’s a reliable industry standard professional recommended application for Graphics design and providing visual effects and motion graphics in the video. After effects an important part of the post-production process that helps in creating visually stimulating videos by adding extra effects to attract its target audience. Adobe after effects is developed by Adobe system and also works as a non-linear editing system, audio-visual editor, media transcoder, and composite, track animation. This app provides free trial access of 7 days for its user to see its suitability. After effects introduce multiple facilities starting with 3D design space in a project, easy removal of unwanted objects from a running video clip, accurate rotoscoping Etc.

 

Final Cut X Pro

This is a non-linear, non-destructive video editing software developed by Macromedia Inc. and later overtaken by Apple Inc. This software allows logging and transferring data in hardware to edit using various necessary effects. This is one of the most recommended software for video editing by professionals. According to 2007 research This has taken over 49% of the US’ editing industry. It is beneficial for editing video clips, creating stunning effects, and sweeping graphics with motion with 2D and 3D effects. Final Cut Pro is the most organized instrument of any professional editing software program and helps in the smart recollection of data systems according to a set of custom criteria.

Adobe Premiere Pro

Adobe premiere is considered a professional editing software program for especially film and web. This is a timeline-based application developed by Abode systems and published as a part of Adobe Creative Cloud. This App also helps in crafting footage with the power of Adobe Sensei and editing clips in any format from 8K to virtual reality.

Adobe Premiere Rush

This software is designed as a multiple-device pro-quality video editing software for social media users to speed upload the video content on different social media platforms. This software is licensed by Adobe and available through the Adobe Creative Cloud system, which is extremely beneficial for mobile users. 

Filmora9

Filmora9 is committed to each creative individual in helping to tell their stories more convincingly with a touch of editing effect. This multifaceted app is launched by Wondershare, offers 4K and GIF editing support service, unwanted noise removal benefits, social import, Frame by Frame editing, adding Pan and zoom in the footage with action camera tools, Reverse option, adjustment of color and sound system with endless video effects. Filmora9 has worldwide demand in the editing industry.

 

InShot

InShot is a visual content editing application accessible on mobile devices. This app developed by Chinese QuVideo, includes the features of different editing tools like splitting, trimming, adding music, various filters and effects, and so on. InShot is used worldwide for editing purposes, especially in India it was used in the name of Viva Video.

ActionDirector

It is another mobile-friendly editing application that brings smooth effective video editing to devices. It is designed to capture, edit and promote action video effortlessly within a shorter span of time. This app offers various effects, brightness, saturation adjustment, filter, trimming, and splitting options with a different motion for the video clips.

Cost of Video Editing Service

The expenditure of video editing varies based on the different features used in the video to the style, size, topic, and process of the video. Some companies or production hires specialized editors for certain reputed organizations, in such cases the production house charges higher per hour of the video than others. Some major factors that involved in fixing a cost for video editing are discussed as follow


Video length

The length of the video is one of the main factors in fixing an estimating price for video editing. It linked cuts per minute to the video and the use of editing tools to make it visually attractive and informative. Video length varies from event to event and so the price of editing. In general to make an effective 1-minute video one needs a minimum of 30 minutes to edit.

Cuts per minute

The cut is a word used in the editing industry to mean Edit. It refers to the action of editing performed by software by dissolving and proving a visual break in the clip. A video editing cost is determined based on counting cuts per minute to the video and multiplying that with the length of the clip. For example, a 5-minute video with 10 cuts per finished minute would demand 50 cuts.

Area of video

Different areas determine different costs to edit a video clip. Different kinds of software and other editing tools and processes are used for various styles. Corporate video expenses vary from promotional video.

Hiring post-production team

For editing a video a company needs to hire a post-production team or editors. Some production houses hire efficient editors for reputed companies’ projects. Such cases increase the editing budget more than others. Editing is a task that involves multiple processes starting from organizing clips, choosing software, selecting appropriate sound, color, and effect variation with needed cuts per minute. This is the most important step to make a video successful and achieve the project’s goal. Therefore, hiring a skillful post-production team is responsible for variation in the budget for editing.

Video Editing Service for Different Digital Platforms

Facebook

Facebook has been considered the most successful digital platform. It accesses comment, like, and sharing options, which is very useful to promote or advertise and spread a video service in a short time and also to know its response and effect on its target audience. Three major points that need to remember to post a video on FB are-

  • Adding of video slideshow
  • Creating short video
  • Adding relevant and thought provoking caption

Filmora9 is a trustable software to market video in social media using different effects. As people tend to see more video posts than text posts, Facebook can be used by marketers for developing their projects through a meaningful video.

Instagram

InShot, Quik, Magisto, Horizon are some Instagram-related video editing apps and tools to edit videos as Instagram stories. According to research in 2019 Instagram has captured 87% of the corporate market as an effective marketing medium and in 2020 Instagram and Facebook together will be responsible for marketing or advertising two-third of videos of corporate sectors and others. Insta App offers various options for posting videos for different levels of users or different styles with various lengths of videos such as Insta stories (15-sec length max.), feed video(60-sec max.), live video, and IGTV(60 mint. max). Thus Instagram has proved to be the most effective and useful medium to develop projects through videos.